Media owners must be legal UK residents.
1
Frees media ownership from domination by billionaires and corporations.
2
Maximum ownership share of a national media outlet for one individual/family shall be 20%.
i
Companies can only own one national media outlet.
ii
Distributes media ownership across society, with a levy on social media billionaires to fund local, independent, and cooperatively owned media.
3
UK media must be members of a press-abuse complaints authority independent of government and owners.
4
Requires think tanks covered by the media to disclose donations in real time.
5
Formerly the Media Sovereignty Act.
Why it matters
In order to reclaim the loss of the British people’s sovereignty over our media, the Media Freedom Act Campaign has been established to pass the Media Freedom Act.
The British media has been hijacked by an illiberal international and national billionaire elite, which is causing havoc and destruction across almost every section of British society.
Our democracy, our environment, our climate, our human rights and our commitment to international law and institutions are being decimated.
We need a revolution in British media ownership.
We need to take back control of our media ownership for the British people from the authoritarian billionaire elite.
The public backs it
In July 2026, YouGov asked 2,097 UK adults about the measures in the Act. Every measure had far more support than opposition. For every person against, at least three were in favour. On making think tanks publish who funds them, it was more than ten to one.
It isn’t left or right
Whether people voted Conservative, Green, Labour, Liberal Democrat or Reform UK in 2024, more of them back each measure than oppose it. Seven in ten Reform UK voters want national newspapers to join a regulator that is independent of the media companies, and so do 74% of Conservative voters.
Why 20%?
We also asked the people who back a limit how much of a national media organisation one person should be allowed to own. 49% said 20% or less, and 43% said more. The Act’s 20% cap sits in the middle of what they told us.
About the poll
YouGov surveyed 2,097 UK adults online on 6–7 July 2026, for the campaign when it was called the Media Sovereignty Act Campaign. The figures are weighted and representative of all UK adults (aged 18+). The poll asked whether think tanks should have to publish who their donors are and how much they give. The Act also asks for this to be done in real time, which the poll didn’t ask about.